A summary of my credentials related to the serivces offered:
- Senior Web Analyst at EA SPORTS
- Analysis of complex web analytics data on sites with millions of visits per month in order to
evaluate performance and provide recommendations on improvement
- Omniture web analytics implementation across a network of sites with numerous stakeholders
- Leveraging Google Analytics across sites/domains to provide advanced business intelligence
- Development of automated and semi-automated web analytics reporting for key decision-makers
- Creation of sophisticated data visualization using multiple data sources with
Tableau to support decision-making
- Senior Web Analyst to Widerfunnel Marketing Optimization
- Use of web analytics data to identify high-leverage opportunities for site testing
- Google Analytics implementation for large, multi-domain sites
- Analysis of Google Adwords performance
- Search Marketing Strategist/Web Analytics Specialist at
Enquiro Search Solutions (now
Mediative)
- Google Analytics implementation for large, complex sites
- Development of online marketing key indicator dashboards,
including integration of multiple data sources to get holistic view of online
performance
- In-depth analysis of web analytics data to identify performance issues and
provide recommendations on priorities for A/B and multivariate testing
- Management of pay-per-click advertising initiatives
- Extensive experience with Google Analytics, Omniture SiteCatalyst, Coremetrics, Webtrends
for large enterprises
- Completed UBC Award of Achievement in Web
Analytics in August 2010
- Google Analytics Individual Qualification holder
- Google AdWords Certified Professional (past)
- SEMPO certified
I also have an M.B.A. degree from the University of Alberta.
© Figure 4 Enterprises Inc., 2010
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