A summary of my credentials related to the serivces offered:

• Senior Web Analyst at EA SPORTS
• Analysis of complex web analytics data on sites with millions of visits per month in order to evaluate performance and provide recommendations on improvement
• Omniture web analytics implementation across a network of sites with numerous stakeholders
• Leveraging Google Analytics across sites/domains to provide advanced business intelligence
• Development of automated and semi-automated web analytics reporting for key decision-makers
• Creation of sophisticated data visualization using multiple data sources with Tableau to support decision-making
• Senior Web Analyst to Widerfunnel Marketing Optimization
• Use of web analytics data to identify high-leverage opportunities for site testing
• Google Analytics implementation for large, multi-domain sites
• Analysis of Google Adwords performance
• Search Marketing Strategist/Web Analytics Specialist at Enquiro Search Solutions (now Mediative)
  • Google Analytics implementation for large, complex sites
  • Development of online marketing key indicator dashboards, including integration of multiple data sources to get holistic view of online performance
  • In-depth analysis of web analytics data to identify performance issues and provide recommendations on priorities for A/B and multivariate testing
  • Management of pay-per-click advertising initiatives
• Extensive experience with Google Analytics, Omniture SiteCatalyst, Coremetrics, Webtrends for large enterprises
• Completed UBC Award of Achievement in Web Analytics in August 2010
• Google Analytics Individual Qualification holder
• Google AdWords Certified Professional (past)
• SEMPO certified

I also have an M.B.A. degree from the University of Alberta.