Figure 4 Enterprises Inc.

John Yuill

I'm a data analyst with a deep belief in the power of data to help us understand the world, make better decisions, and develop more useful products and services.

Using data for business insights and planning has been at the core of my career stretching back decades now. Around 2007, I became particularly fascinated with digital analytics as a way to improve website performance - for both businesses and users. I dug deep into platforms like Omniture SiteCatalyst (now Adobe Marketing Cloud) and Google Analytics, honing my skills at an agency, as a consultant, and through personal projects. This eventually led to an opportunity at Electronic Arts that was too good to pass up.

In my current role at EA, I lead a team of amazing analysts and a data engineer, working within a larger Marketing Analytics organization and delivering data products that are changing the way marketers consume, interpret, and leverage data that fuels some of the most powerful marketing campaigns in the video game industry. It's a non-stop adventure!

I'm now living in Vancouver, BC, Canada and enjoying the Pacific West Coast lifestyle, rain and all.